This piece on hotel website SEO tips for 2019 is not the first time we’ve written on the topic of SEO for hotels. Considering the growing number of travelers searching for hotels online and the rapid evolution of search engine functionalities, it won’t be the last time, either.

Because, as we revealed in “The 10 Distribution Solutions Every Hotel Will Need to Compete in 2018,” SEO is crucial to the success of any hotel marketing strategy. As such, it should be updated as often as needed to keep up with shifting traveler search behaviors and rising trends in the SEO environment.

Our researchers have identified the top three major trends in SEO this year. Here’s what they are, what they mean to hotels, and how hotel websites can be updated to capitalize on them.